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The Facebook Pixel is one of the most important things to have in place to be able to run successful Facebook campaigns. It tracks actions made on your website and is great for measuring the results of your campaigns.

By utilizing the pixel you can create strong target groups such as lookalike on people who what purchased your product or service. You can also use the pixel to retarget people who have visited your website. It even allows you to be really specific and you can track different parts of your page and even which products they have visited and looked at.

Another clever way to use the Facebook pixel is to add it to the links you’re sharing online. This can be done very easily with the use of a link management platform, such as Rebrandly. By adding your pixel to your links, you can add anyone who clicks on those links to your retargeting audiences, even if they’re not being directed to your website.

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the pixel to:

  • Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happened as a direct result.


Install it by using an integration tool, Google tag manager or adding a snippet of code to your websites code. If you don’t have the possibility to do this, there is an option in Facebook to send instructions to your developers. Easy as that.

Have a look at the video below for a quick guide on how to set up your Facebook Pixel: