Insights, strategy and trends.

The Facebook Pixel is one of the most important things to have in place to be able to run successful Facebook campaigns. It tracks actions made on your website and is great for measuring the results of your campaigns. I have written more about this subject and on how to set it up here.

I guess you've found your way here since your Pixel is not working as it should, maybe it is reporting double events or you are not even seeing your conversions. Don't worry there are some simple ways to check what might be going on.

#Option 1 in Ads Manager

  • To check that the pixel is working as it should, go to your website and load a page.
  • Then head back to the “Pixels” tab in Ads Manager.  
  • In the top right next to details it should have a green dot and say when the pixel was last active.
  • Go into the pixel.
  • There you can see the events, and when they last been active. It might take some time to show up in your Events Manager but give it about 20 minutes.
  • You can see the different events that are being triggered. Also you can see if there are warnings that will let you know if something is affecting your Pixel.
  • You can also go to Test Events to check what events are being sent when you visit your webpage and its different pages. Watch the video below for instructions how to do this.

#Option 2 Facebook Pixel Helper

You can also use the Facebook Pixel Helper Chrome browser for a quick way to detect Pixel activity on any site. Yeah, thats right, all sites that have the Pixel installed. Don't worry it wont give away important or sensitive information, it will just let you know if there is a Facebook Pixel Installed on that website and what events that are being sent, it will not in any way give you number of events or something like that. Its a really easy way to detect what is going on with the Pixel on your site.

  • Go to google.com and type in Facebook Pixel Helper.
  • Download Facebook Pixel Helper from the Chrome store.
  • It will show up the right hand corner and will be a small grey symbol </> that will turn green when it has detected pixel activity.

Watch this video for more detailed information;

When your Pixel is ready to go and is working smoothly you are ready to set up your Campaigns and utilize the power of the Facebook Pixel.

Good Luck! 👋