Ignite Discovery 👀
Keep creating buzz around your brand online, now is more important than ever. A lot of large advertisers are decreasing ad spend resulting in cheaper auctions and less competition together with a huge rise in screen time. Take advantage of this and win some great sales at a low cost.
- Inspire your potential customer and build a relationship based on trust.
- Build a solid funnel from Awareness to Conversion.
Go Broad 👨👩👦👦
We are entering a new shift in marketing where advertisers need to re-think and widen their target demographics as well as their value propositions since gender and age are becoming more irrelevant.
- Use new kind of spokespeople and try to adopt a more age/gender-neutral approach during campaign creation to unleash further sales.
- Let data make decisions for you, instead of that old gut-feeling.
Consolidate 🏆
- Avoid spreading budgets over several campaigns and marketing channels. Keep the winners and leave the losers.
- If possible, consolidate countries within same Ad Sets to create powerful campaigns and let Facebook find the right audience.
- Focus on warm audiences such as re-targeting over cold prospecting campaigns for better short-term ROI.
- Make sure to create Value Based Lookalike audiences on your Purchase Pixel Event to be used in a solid prospecting campaign.
Add Value 💶
Do what you can to help your customers help you, and try to increase AOV.
- Offer discounts on bundled products, threshold sales, free gifts, returns, exchanges or shipping, and team up with home delivery businesses.
- Make the transaction as smooth as possible.
Be Kind 🐻
Give an option to round up for charity in the checkout process to help yourself or others in need. People are more likely to help right now!